{"id":3969,"date":"2017-09-19T14:41:21","date_gmt":"2017-09-19T17:41:21","guid":{"rendered":"http:\/\/liag.ft.unicamp.br\/liagcopiateste\/?page_id=3969"},"modified":"2019-04-24T08:48:51","modified_gmt":"2019-04-24T11:48:51","slug":"marketing","status":"publish","type":"page","link":"https:\/\/liag.ft.unicamp.br\/liagcopiateste\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<h1><span style=\"color: #003300; font-family: arial, helvetica, sans-serif;\"><strong>Aula 05<\/strong><\/span><\/h1>\n<h5><strong><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">Marketing<\/span><\/strong><\/h5>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/_WB02IIN7tQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">4Ps: produto, pre\u00e7o, pra\u00e7a, promo\u00e7\u00e3o<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">An\u00e1lise Kano<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Matriz BCG \u2013 foco em volume<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">A Matriz BCG \u00e9 uma an\u00e1lise gr\u00e1fica desenvolvida por Bruce Henderson para a empresa de consultoria empresarial americana Boston Consulting Group em 1970. Seu objetivo \u00e9 suportar a an\u00e1lise de portf\u00f3lio de produtos ou de unidades de neg\u00f3cio baseado no conceito de ciclo de vida do produto.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Saiba mais acessando os seguintes links<\/span><br \/>\n<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/endeavor.org.br\/matriz-bcg\/\">Endeavor: A Matriz BCG no ciclo de venda: como identificar vacas leiteiras e abacaxis<\/a><\/span><br \/>\n<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/marketingdeconteudo.com\/4-ps-do-marketing\/\">Marketing de conte\u00fado: 4 Ps do marketing: entenda o conceito do Mix de Marketing<\/a><\/span><br \/>\n<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/www.infoescola.com\/administracao_\/diagrama-de-kano\/\">Info Escola: Diagrama de Kano<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span class=\"botaoGameficacao\" style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/liag.ft.unicamp.br\/liagcopiateste\/boot-camp-marketing\/\">Boot Camp: Marketing<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span class=\"botaoGameficacao\" style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><a href=\"https:\/\/liag.ft.unicamp.br\/liagcopiateste\/gestao-financeira\">Gest\u00e3o Financeira<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aula 05 Marketing 4Ps: produto, pre\u00e7o, pra\u00e7a, promo\u00e7\u00e3o An\u00e1lise Kano Matriz BCG \u2013 foco em volume A Matriz BCG \u00e9 uma an\u00e1lise gr\u00e1fica desenvolvida por Bruce Henderson para a empresa de consultoria empresarial americana Boston Consulting Group em 1970. Seu objetivo \u00e9 suportar a an\u00e1lise de portf\u00f3lio de produtos ou de unidades de neg\u00f3cio baseado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3969","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing - LIAG c\u00f3pia teste<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liag.ft.unicamp.br\/liagcopiateste\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - LIAG c\u00f3pia teste\" \/>\n<meta property=\"og:description\" content=\"Aula 05 Marketing 4Ps: produto, pre\u00e7o, pra\u00e7a, promo\u00e7\u00e3o An\u00e1lise Kano Matriz BCG \u2013 foco em volume A Matriz BCG \u00e9 uma an\u00e1lise gr\u00e1fica desenvolvida por Bruce Henderson para a empresa de consultoria empresarial americana Boston Consulting Group em 1970. 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